Epyllion Analyst: GTA 6 Priced at $80–$100 Could Benefit the Gaming Industry
16 January 2025
NDRoyal
A few years ago, Take-Two Interactive was among the first publishers to price its games at $70. In 2025, this trend is likely to continue, with Epyllion analyst Matthew Ball suggesting that the publisher could increase the price of GTA 6 to $80 or even $100.
Ball argues that such a move would help the industry break through the existing price ceiling, paving the way for broader market growth. According to a slide in his report, inflation has eroded the real value of the $60-to-$70 price increase within just 29 months, diminishing its impact.
In addition to higher game prices, Ball highlighted several other factors that could positively impact the gaming industry, including: the launch of the Nintendo Switch 2, the emergence of a new genre, integration of AI technologies, and increased focus on advertising.
As of now, GTA 6 is slated for release in fall 2025. Fans recently shared a new theory suggesting that the exact launch date might be revealed as early as January.
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