Take-Two boss Strauss Zelnick reported to investors and talked about the creation of GTA 6. In his opinion, the game will become a new quality standard for players and other developers.
With development of the next entry in the Grand Theft Auto
series well underway, the Rockstar Games team is determined to
once again set creative benchmarks for the series, our
industry, and for all entertainment, just as the label has done
with every one of their frontline releases.
— Strauss Zelnick, Take-Two CEO
Strauss Zelnick also noted the success of GTA Online. With the game's release on next-generation consoles, the number of players has grown by more than 40%, and they spend 36% more money on the game than players from the previous generation of consoles. GTA+ has seen steady growth since launch.